Privacy policy

Last updated: July 19, 2026

This Privacy Policy describes how MyTeethLab ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase from myteethlab.com (the "Site"). Please read this policy carefully.

1. Who We Are

MyTeethLab is an e-commerce store operated by an individual merchant. We sell cosmetic teeth whitening products exclusively to customers located in the United States.

📧 Contact: support@myteethlab.com

2. Information We Collect

We collect personal information that you voluntarily provide to us and information that is automatically generated when you use our Site.

2.1 Information You Provide

• Contact details: name, email address, phone number
• Billing and shipping information: address, city, state, ZIP code
• Payment information: credit/debit card details (processed securely by Shopify Payments and PayPal — we do not store your full card number)
• Communications: messages you send us via email or contact forms
• Account information: username, password, preferences (if you create an account)

2.2 Information Collected Automatically

• Device information: IP address, browser type, operating system
• Usage data: pages visited, time spent, links clicked, referring URLs
• Cookies and tracking technologies: see Section 7 below
• Transaction data: purchase history, cart activity, order status

2.3 Information from Third Parties

• Payment processors (Shopify Payments, PayPal)
• Shipping and fulfillment partners
• Advertising platforms (e.g., Meta/Facebook, TikTok) if you interact with our ads
• Analytics providers (e.g., Google Analytics)

3. How We Use Your Information

We use your personal information for the following purposes:

• Order fulfillment: to process, ship, and confirm your purchases
• Customer support: to respond to your questions and resolve issues
• Account management: to maintain your account and preferences
• Marketing and promotions: to send you offers, newsletters, and product updates (with your consent where required)
• Personalization: to tailor your shopping experience
• Analytics and improvement: to understand how our Site is used and improve our services
• Fraud prevention: to detect, investigate, and prevent fraudulent transactions and abuse
• Legal compliance: to comply with applicable laws, regulations, and legal processes
• Dispute resolution: to resolve disputes and enforce our agreements

We will only use your information for the purposes described above or for compatible purposes that would be reasonably expected by you.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, our legal basis for processing your personal information includes:

• Contract performance: processing necessary to fulfill your order
• Legitimate interests: fraud prevention, security, and business improvement
• Legal obligation: compliance with applicable laws
• Consent: for marketing communications (you may withdraw consent at any time)

Note: Our products are sold exclusively in the United States. This section is included for completeness and transparency.

5. How We Share Your Information

We do not sell your personal information. We may share your information with trusted third parties only as necessary to operate our business:

• Shopify: our e-commerce platform provider, which hosts our store and processes payments. Shopify's privacy policy is available at shopify.com/legal/privacy
• PayPal: for secure payment processing
• Shipping carriers and fulfillment partners: to deliver your orders (name, address, phone number shared as required)
• Marketing platforms: Meta (Facebook/Instagram), TikTok, and Google may receive anonymized or hashed data for advertising purposes
• Analytics providers: Google Analytics and similar tools to understand Site usage
• Legal authorities: when required by law, court order, or to protect our legal rights
• Business transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner

All third-party service providers are required to handle your data in accordance with applicable privacy laws and are prohibited from using your data for their own purposes.

6. Data Retention

We retain your personal information for as long as necessary to:

• Maintain your account and provide our services
• Comply with legal obligations (typically 5–7 years for financial records)
• Resolve disputes and enforce our agreements

When your information is no longer needed, we will securely delete or anonymize it. You may request deletion of your data at any time (see Section 9).

7. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. These include:

You can control cookies through your browser settings. Note that disabling certain cookies may affect Site functionality. You may also opt out of targeted advertising at:

• Facebook Ad Preferences
• Google Ad Settings
• Digital Advertising Alliance Opt-Out

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: request disclosure of what personal information we collect, use, and share
• Right to Delete: request deletion of your personal information
• Right to Correct: request correction of inaccurate personal information
• Right to Opt-Out: opt out of the sale or sharing of your personal information (we do not sell personal information)
• Right to Non-Discrimination: we will not discriminate against you for exercising your privacy rights
• Right to Limit Use of Sensitive Information: limit the use of sensitive personal information

To exercise any of these rights, contact us at support@myteethlab.com. We will respond within 45 days as required by law. We may need to verify your identity before processing your request.

9. Your Privacy Rights (All Users)

Regardless of your location, you have the right to:

• Access: request a copy of the personal information we hold about you
• Correction: request that we correct inaccurate or incomplete information
• Deletion: request that we delete your personal information
• Portability: receive your data in a structured, machine-readable format
• Objection: object to processing based on legitimate interests
• Withdraw Consent: withdraw consent for marketing at any time

To submit a request, email us at support@myteethlab.com with the subject line "Privacy Request." We will respond within 30 days.

10. Children's Privacy

Our Site and products are intended for individuals 18 years of age or older. We do not knowingly collect personal information from children under 13 years of age. If we become aware that we have collected information from a child under 13, we will delete it immediately.

If you believe we have inadvertently collected information from a minor, please contact us at support@myteethlab.com.

11. Data Security

We implement industry-standard security measures to protect your personal information, including:

• SSL/TLS encryption for all data transmitted through our Site
• Secure payment processing through PCI-DSS compliant providers
• Limited access to personal data on a need-to-know basis
• Regular security assessments of our systems

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

12. International Data Transfers

Our services are operated in the United States. If you are accessing our Site from outside the US, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

By using our Site, you consent to the transfer of your information to the United States.

13. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies before providing any personal information.

14. Marketing Communications

With your consent, we may send you promotional emails about our products, offers, and updates. You can unsubscribe at any time by:

• Clicking the "Unsubscribe" link in any marketing email
• Emailing us at support@myteethlab.com with the subject "Unsubscribe"

Please note that even if you opt out of marketing emails, we may still send you transactional emails related to your orders.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will:

• Update the "Last updated" date at the top of this page
• Notify you by email if the changes are material (where we have your email address)
• Post a notice on our Site

Your continued use of our Site after any changes constitutes your acceptance of the updated Privacy Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

© 2026 MyTeethLab. All rights reserved. This Privacy Policy was last reviewed and updated on July 19, 2026.